This is how dating app operations should be done.Ĭan you advise how people with mental health issues can also use the app? Instead, with each successful couple Lovenn brings together, the app may see 10 of their single friends joining the platform. Lovenn does not believe in keeping users single to “trap” them within the dating community. In my opinion, the only sustainable business model going forward is building a product that actually works for its users. However, consumers these days are getting wiser and more savvy. How does Lovenn profit if not by similar methods?Īs researchers and experts have pointed out, existing dating apps are designed to keep the users single to profit more. You have been vocal about how conventional dating apps want to keep you single. Users can connect with whoever they are fundamentally compatible with, by matching important criteria. Lovenn allows users to look beyond photographs and a short description. As a result, on these apps, users feel obligated to paint an Instagram-ready, rosy picture of themselves on their dating profile, conforming to social norms.īut Lovenn isn’t a social media platform. Traditional dating apps ensure we focus on superficial aspects of dating instead of what is really important in relationships such as friendship, commitment and shared values. I can understand why some would consider current dating apps a social media platform. Some consider current dating apps a social media platform. Furthermore, each chat begins with what users like about each other’s profile. Lovenn is also designed so that the profile you see right away is better than the next one, to save the users’ time. Not only is Lovenn the only platform that emphasises honesty with the sharing of criteria, deal-breakers and flaws right from the get-go, the app also ranks profiles based on mutual compatibility instead of popularity scores. Lovenn differs from traditional dating apps in a variety of ways. How does Lovenn differ from regular dating apps such as Tinder, or even Coffee Meets Bagel? Thus, instead of resorting to cheesy pickup lines or fretting over what to type after a cordial introduction, users are able to engage in a meaningful conversation right from the start. When matches occur, the conversation begins with what users most like about one another. This profile may not have the highest compatibility score but users may opt to like him/her back to start chatting right away. Besides the profiles, users may be shown a “Liked You” profile on a daily basis. Users who use Lovenn for free will be shown five best-fit profiles daily while paying users will see 10. These profiles fit what the user is looking for and vice versa. Then, Lovenn scans the entire user base to show users their best-fit profiles. Lovenn is designed to be the solution to existing dating apps that are ineffective and time-consuming.įirst, users begin by setting up their profiles, which includes sharing their dating criteria such as deal-breakers and flaws. Our interview with Lovenn’s founder Vernice Yap continues below. In Yap’s opinion, the problem lies with the steps of using existing dating apps, which is swipe, match, chat, date, find out deal-breakers, only to go through the whole painful cycle again.īut with Lovenn that’s supported by Enterprise Singapore, startup incubator Pollinate and Alibaba Cloud (SUSS Entrepreneurship Programme), the app (which has its own Kickstarter campaign) won’t be designed to keep you single and within the dating community.īuilt on a greater purpose of making a social impact instead of short-term gain, Lovenn will have singles focusing on all the right things-saving time, cost, and further heartbreak. Out of the 300 singles aged 18 to 35 surveyed, three out of four respondents found existing dating apps time-consuming and of low quality, just like her friends. Fuelled by sheer curiosity, Yap then sent out surveys on existing dating apps to complete strangers via LinkedIn. So where do the honest folks go for love? Enter Singapore’s latest dating app Lovenn, a soon-to-launch, time-saving platform that emphasises meaningful connections for singles.įounded by Vernice Yap, a former trader and passionate local volunteer, the idea for Lovenn first came about when a few of Yap’s successful, career-driven friends joked about hiring an intern to swipe dating profiles for them. At the same time, Tinder has garnered a reputation as a platform for hook-ups, cringeworthy pick-up lines and even frightening dating experiences. More or less a yardstick of comparison for most dating apps these days, the American geosocial networking and online dating application has amassed plenty of users around the world. These directions may ring a bell among singles who are actively looking for a potential partner or “match” on the popular dating app Tinder.
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